WorldPoint Products

As an offshoot from the core brand, WorldPoint Products (WPP) seeks to fill a gap in the healthcare training industry. Where typical simulators represent only white, male patients, this new line of diverse, realistic manikins are designed to actually look like the people in our communities. Realistic training like this is essential to closing gender and racial disparity gaps among bystander CPR rates which are lower for women and POC.

WPP's mission to champion health equity deserves to be screamed from the rooftops! Which is why the brand features bright colors and bold typography. The photo style is warm and evokes a sense of community and reality, and the images of the manikins are honest and unafraid.